FOR IMMEDIATE RELEASE
The Heritage Brand Bundle: Build a Business People Belong To is now live on Udemy, with 50% off through November 18, 2026 for readers of this announcement
Jennifer Derrig, author of The Heritage Brand: How to Build a Heritage Brand People Love and founder of The Irish Jewelry Company and The Italian Jewelry Company, announces the launch of The Heritage Brand Bundle, three online video courses that turn the ideas in her book into hands-on work for any small business. All three courses are now available on Udemy.
From Reading to Doing
The book explains why some brands inspire lifelong loyalty while others are forgotten the moment the sale ends. The courses walk owners through doing something about it, one project at a time. They are built for owners, founders, family-business successors, side-hustlers and marketers in any industry: a deli, a pub, a bakery, a barbershop, a hardware store or a craft studio.
“Readers kept asking me the same question: where do I start on Monday morning?” said Derrig. “The courses are my answer. Every lesson ends with something you can put to work in your own business that week.”
Three Courses, Three Finished Projects
- Course 1: The Heritage Brand Method: Business of Belonging (beginner). Identity, story, signals, community and promise. Students measure their Belonging Gap and finish with a one-page Belonging Brief.
- Course 2: Heritage Brand Marketing: Content That Builds Belonging (all levels). Students turn the brief into social posts, email and community work, and finish with a 90-Day Belonging Content Calendar.
- Course 3: Heritage Brand Growth: 12-Month Belonging Roadmap (intermediate). Products, pricing, partnerships and new markets, planned so a business grows without losing its soul. Students finish with a 12-Month Belonging Roadmap.
Each project feeds the next, and printable worksheets for every lesson are included with the courses.
Launch Offer: 50% Off
Readers of this announcement can enroll at 50% off through November 18, 2026. The discount is applied automatically through these links:
- Course 1, The Heritage Brand Method: Enroll at 50% off
- Course 2, Heritage Brand Marketing: Enroll at 50% off
- Course 3, Heritage Brand Growth: Enroll at 50% off
Limited-time offer, valid on Udemy only through November 18, 2026. One use per person. Price shown at checkout.
About the Author
Jennifer Derrig is the founder and creative director of The Irish Jewelry Company (est. 2006) and The Italian Jewelry Company. A jewelry designer trained at the Fashion Institute of Technology in New York City, she began her career designing for major jewelry brands before building her own companies from the ground up. She also ran a brick-and-mortar Irish gift shop for eleven years, which closed during COVID. Recognized with multiple business awards, she serves as Executive Vice President of her local Chamber of Commerce. The Heritage Brand was published in May 2026.
Course Details
Bundle: The Heritage Brand Bundle: Build a Business People Belong To
Instructor: Jennifer Derrig
Platform: Udemy
Courses and full prices: The Heritage Brand Method ($129.99), Heritage Brand Marketing ($149.99), Heritage Brand Growth ($174.99)
Course page and worksheets: theheritagebrandbook.com/course/
The book: amazon.com/dp/B0H3HDX2FR (paperback) and amazon.com/dp/B0H2H6MNGN (Kindle)
Media Contact
Jennifer Derrig
Author, The Heritage Brand; Founder, The Irish Jewelry Company & The Italian Jewelry Company
Email: theirishjewelrycompany@gmail.com
Phone: 516-308-2436
Website and media kit: jenniferderrig.com/media-kit/
LinkedIn: linkedin.com/in/jennifer-derrig/
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The Business of Belonging starts here.
